In my previous article I briefly shared with you my concern over the evolution of the tourist industry and the negative effects of mass tourism.

While trying to understand this issue better, I came across Bruce Poon Tip on YouTube, who has become an inspiration for me. He is a Canadian entrepreneur who in the 90s launched GapTravel (now GTravel) and developed a business model that has a real, positive impact on host communities and on people’s life.

Bruce states that achieving a triple bottom line (financial, social and environmental benefits) is not enough and that businesses should also focus on passion and purpose.

His ideas might not be the solution to mass tourism, but at least they provide a model that can help local communities benefit from it.

Here below you can find a video where Bruce explains what he means by “going beyond the triple bottom line”.

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